Oktaviani, Tiara (2023) PENGARUH OVERCONFIDENCE BIAS, HERDING BIAS, DAN LOSS AVERSION TERHADAP KEPUTUSAN INVESTASI MAHASISWA DI KOTA SEMARANG DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI. Other thesis, STIE Bank BPD Jateng.
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Abstract
The investment decision is a choice made in collecting income from an asset to gain future profits. From the phenomena that exist in the background of the problem, the purpose of my research is to examine the effect of overconfidence bias, herding bias, and loss aversion on investment decisions with financial literacy as a moderating variable. The method used in this study is quantitative through a questionnaire. With a sample of 100 respondents. The sampling method uses a purposive sampling technique. The data analysis technique uses the SmartPLS application by testing the outer model and inner model. The results of this study indicate that overconfidence bias, herding bias, and loss aversion have a positive and significant effect on student investment decisions in the city of Semarang. Meanwhile, the role of financial literacy cannot moderate the effect of overconfidence bias and herding bias on student investment decisions in the city of Semarang and the role of financial literacy can moderate (weaken) the effect of loss aversion on student investment decisions in the city of Semarang.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Keputusan investasi merupakan suatu pilihan yang dilakukan dalam mengumpulkan pendapatan dari suatu asset untuk mendapatkan keuntungan dimasa depan. Dari fenomena yang terdapat dilatarbelakang masalah tujuan penelitian saya adalah untuk menguji pengaruh overconfidence bias, herding bias, dan loss aversion terhadap keputusan investasi dengan financial literacy sebagai variabel moderasi. Metode yang digunakan dalam penelitian ini adalah kuantitatif melalui kuesioner. Dengan sampel berjumlah 100 responden. Metode pengambilan sampel menggunkan teknik purposive sampling. Teknik analisis data menggunakan aplikasi SmartPLS dengan pengujian outer model dan inner model. Hasil penelitian ini menunjukkan bahwa overconfidence bias, herding bias, dan loss aversion berpengaruh positif dan signifikan terhadap keputusan investasi mahasiswa di kota Semarang. Sedangkan peran financial literacy tidak dapat memoderasi pengaruh overconfidence bias dan herding bias terhadap keputuan investasi mahasiswa di kota Semarang dan peran financial literacy dapat memoderasi (memperlemah) pengaruh loss aversion terhadap keputusan investasi mahasiswa di kota Semarang. |
| Uncontrolled Keywords: | investment decision, overconfidence bias, herding bias, loss aversion, and financial literacy |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 04 Jul 2023 02:01 |
| Last Modified: | 04 Jul 2023 02:01 |
| URI: | http://eprints.stiebankbpdjateng.ac.id/id/eprint/1089 |
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